When she learned about Stars, she could see the solution to the biggest problem facing INSPR, which she founded in 2018 as a brand for social-media influencers who wanted to design and promote their own fashions.
INSPR raised seed capital and assembled a team of designers, technical experts and marketers. Its first limited collection sold out quickly, but the firm couldn’t scale fast enough to produce the same kind of success for other influencers.
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Production “became our bottleneck,” Waterbury said. “We really didn’t have the ability to expand beyond a limited sourcing strategy.”
INSPR’s manufacturing partners used only a handful of fabrics, which limited its designers’ creative vision. With access to Stars’ library of 30,000 fabric samples, she said, “The sky’s the limit, no matter what you want. If you want sequins and glitter, we can do sequins and glitter.”
INSPR’s first collection under the Stars umbrella will launch next month. Schnitker expects to follow that with a steady stream of other collections; 12 people have already agreed to create clothes that they’ll promote on Instagram and other social media platforms, and the firm is in discussions with eight or nine others.
According to Grandview Research, online influencers account for $1.5 billion in fashion sales and the market is growing 35% a year. INSPR is targeting a select few of those Instagrammers, Tik-Tokkers and YouTubers who want to create their own look rather than simply endorsing other labels.
Originally Appeared Here